WWE News on Phrases WWE Wants Media to Use and Terms (Like “Professional Wrestlers”) To Avoid

The news of WrestleMania 36 taking place at Raymond James Stadium in Tampa Bay, Florida was announced on Thursday, which we covered here. Next year’s WrestleMania will take place on April 5, 2020.

Another interesting thing to come out of WWE’s press conference is an article about the words and phrases that WWE wanted people to avoid at the press conference. These are things the WWE superstars are coached on, but clearly WWE wanted other people that spoke at the press conference to follow their rules too.

Here’s the list from an article on following the Wrestlemania 36 press conference:

* When referring to our talent, we ask that you refer to them as WWE Superstars both for the men and women and NOT as “professional wrestlers.”

* As of March 2016, our female Superstars are NO longer referred to as WWE Divas, so please call them WWE Superstars.

* Please refer to our company as WWE and NOT World Wrestling Entertainment.

* Please do not refer to our company as “the WWE,” but rather just “WWE.”

* Please do NOT use the term “professional wrestling,” instead using WWE or Sports Entertainment to describe our brand (E.G. “We have many WWE fans in the Tampa area” or “I have always been a fan of sports entertainment.”)

* The WWE Championship or WWE Title are appropriate names for the title. It is not called a “belt” or a “strap.”

If you watch WWE programming with any regularity then none of that should be considered a major shock to you. They don’t say belt or strap ever and when people accidentally say that, fans will always joke about how that person will have heat because of it.

It’s all about branding and Stephanie McMahon is WWE’s Chief Brand Officer, so this is stuff she has worked on with her father Vince McMahon over the last two decades. It’s all corporate speak that WWE loves to use.

I have no idea if WWE is happy that wrote an article with this info, but it’s out there now.