It was announced today that the Harvard Business School will be offering a WWE case study about WWE’s business practices. Here’s more from WWE.com:
The prestigious Harvard Business School is offering a case study on WWE as part Anita Elberse’s course “The Business of Entertainment, Media and Sports,” beginning this fall. The course will enroll 180 MBA students in their second year and will also examine other major sports and entertainment brands like The Walt Disney Studios, NBCUniversal, Nike and personalities such as former WWE Champion Dwayne “The Rock” Johnson, LeBron James and more.
The course will explore factors that drive sustained success for organizations and individuals in sports and entertainment; understand how companies can diversify beyond their core business to create engagement and value for fans and other stakeholders; and how business can best pursue contracts with star talent.
The course begins in time for the fall semester.
Triple H and Stephanie McMahon also commented on it.
.@WWE has been a force in live entertainment, television production, and digital content in its 40+ year history. Thrilled that Professor @anitaelberse will highlight our innovations and challenges as a case study for her @HarvardHBS class this fall. pic.twitter.com/ICaNmp6Qze
— Triple H (@TripleH) June 18, 2019
This fall @anitaelberse will be teaching the first-ever @HarvardHBS WWE case study in her "The Business of Entertainment, Media, and Sports” course. I’m so proud to have students learn about @WWE’s business and hear their perspectives! pic.twitter.com/s1TgfZ5CKP
— Stephanie McMahon (@StephMcMahon) June 18, 2019