LIDS Sports Group Partners with WWE for Custom Embroidery

If you like WWE and you wear hats, here’s some good news for you. We were sent the following press release today.

LIDS Sports Group Partners with WWE for Custom Embroidery

Leading retailer offers fans custom embroidery of WWE Superstars and Legends names, logos and autographs on headwear

INDIANAPOLIS (Feb. 6, 2018) – Leading omni-channel sports licensed retailer LIDS Sports Group announced today a new partnership with WWE, gaining the licensing rights to create on-demand WWE headwear. The new licensing agreement allows for LIDS to embroider the names, logos, and autographs (EmbroidiGraph) of WWE Superstars and Legends on WWE-licensed headwear within its stores and upon orders online.

“The passion that runs through the veins of WWE fans is indisputable, so we are thrilled to be able to further connect with this fanbase by offering them a new way to demonstrate support for their favorite Superstars and Legends,” said David Baxter, president and CEO of LIDS Sports Group. “Customization is an important aspect to our brand, and we hope to continue the expansion of our WWE customization offerings in ways that take customers’ fandom to the next level.”

The new agreement also allows for the on-demand creation of custom WWE headwear. Customers can select from a wide selection of blank headwear options offered by LIDS – which covers all styles from fitted to flex to snapbacks in a wide variety of colors – and then choose from the new library of WWE custom embroidery options to create personalized, one-of-a-kind looks. Thanks to LIDS’ unique customization capabilities, creating a custom WWE hat in-store will take only minutes.

LIDS’s WWE on-demand customization program launched a select assortment of logos and autographs ahead of last night’s WWE Royal Rumble event, and LIDS will continuously add new WWE Superstars and Legends on a monthly-basis.

“LIDS shares our vision of fan engagement by providing customized offerings that connects our passionate fans with their favorite Superstars,” said Casey Collins, WWE Executive Vice President of Consumer Products. “We’re excited to launch this new on-demand initiative with a brand who can offer WWE products in real-time alongside our biggest events.”

Nearly 1,000 LIDS stores nationwide are outfitted with comprehensive embroidery capabilities, providing shoppers the ability to customize their headwear and apparel with names, phrases and images. Shoppers are also able to customize headwear online at LIDS’s unique EmbroidiGraph service also allows consumers to embroider any current professional athlete’s signature (NFL, NBA, MLB and NHL) on any team-licensed hat.

LIDS Sports Group operates more than 1,200 retail locations across North America and has sold approximately 300 million hats since its founding. To learn more, visit


The LIDS Sports Group, operating within Hat World Inc., is a leading North American omni-channel sports licensed retailer comprised of the LIDS retail headwear stores, the Locker Room by LIDS specialty fan retail chain, the Internet businesses, and Operating out of Zionsville, Indiana, the retail businesses make up more than 1,200 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially licensed and branded headwear of collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors. Locker Room by LIDS is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Seattle Team Shop, Buckeye Corner, Tiger Mania, Sports Fan-Attic and Jersey City (Canada) nameplates. Locker Room by LIDS also has locations in Macy’s department stores throughout the United States. Most LIDS and Locker Room by LIDS stores offer custom embroidery capability that includes embroidered autographs of professional sports athletes. Additionally, the LIDS Clubhouse division operates team-specific professional sports and university athletics retail stores and e-commerce sites. Hat World Inc. is a subsidiary of Genesco Inc.

About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming reaches more than 800 million homes worldwide in 20 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.

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